Tuesday, February 27, 2007

How Bluetooth Faced Extinction

Although it may seem as if Bluetooth is making its first foray into the music industry, this is definitely not the case. Strangely, the famously wireless company has now released a desk-bound stereo set that is Bluetooth enabled. The idea behind this device is that you can easily play music beamed from your Bluetooth-capable mp3 player directly to the stereo. Sony has also come out with a Bluetooth-enabled amplification system that is even simpler. However, from $150 - $300 per system, I could be very easily convinced to burn mix CDs and physically pop them into a player.

What seems strange is that unlike the rest of the industry that is moving quickly to embrace the demand for portable, all-in-one devices such as the iPhone, some Black Berrys, etc., Bluetooth has created a non-portable, single function device.

Perhaps before they had tried to market Bluetooth-enabled mp3 devices such as the Diva Gem, which comes in three colors. And even earlier, the Sony HBM-40, a simple Bluetooth music-and-phone. Although perhaps these devices didn't sell that well when they were first introduced several years ago, but I think this type of device could be very popular today. People want portable, functional, durable devices that offer them wireless convenience. So before we all start wearing our music players, i definitely think this type of device would be more popular with today's consumer than it was when first introduced.

Dell's latest effort

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